 Aubade kiosk ad by Herve Lewis
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Morey's Comments:
In
the Spring of 2002, I spent several weeks working in Paris, followed
by two months in Aix, in the South of France. It was a great
trip, with lots of adventures, great wine, wonderful sights,
incomparable food, etc. - as you would expect - but one of my
strongest memories of those three months is the series of Aubade
ads
that seemed to be on every street corner news stand and bus kiosk.
These
striking images for the lingerie company stuck with me not only
for their audacity (they would never be allowed in public in
the US) but also for their artistic eroticism.
I
was determined to find out who the photographer was, and by chance
I wandered into a Parisian photo gallery hosting an exhibit by
Herve Lewis. At that time, I'd never heard of him, but I recognized
the style immediately.
Since
then I've visited his web site, and spoken with him by phone
about his work - and I've found many more great photos. He's
kindly given his permission to have a few of them here in this
month's guest gallery.
To
see more of his work, try both his own site,
and the Aubade site.
Craig
Morey
San
Francisco, March, 2004
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About Hervé
Lewis:
In addition to
being a successful photographer, Hervé Lewis is also well
known as France's "personnal trainer to the stars"
- working with many of the country's most famous film personalities.
He has a daily show on French National TV, where he give demonstrations
and advice for having a healthy life.
In his other
career, as a famous photographer, he has specialized in beauty,
women and lingerie photos. His clients include many international
fashion magazines, such as Vogue, Max, Paris Match, Photo etc.
His campaigns in advertising have included clients such as Corleone,
Kana Beach and the wonderful AUBADE lingerie series, which we're
featuring here.
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